Amazon UK MP3 store is alive

3 12 2008

Amazon has finally launched its MP3 download store in the UK. This is good news, as it means there is another major player in the DRM-free music download market.

There are three key things that consumers deserve when buying music online:

  • DRM-free – DRM destroys the value for the purchaser and encourages illegal downloads.
  • High quality – Amazon’s downloads are VBR files encoded at around 256kbps. I would prefer a FLAC (or at least 320kbps AAC) option, but most peoples’ devices can’t play FLAC, so I can’t see this happening on a mainstream site soon.
  • Price – you should pay substantially less for digital downloads than for CDs. There are no manufacturing costs, and distribution costs are much less than for CDs. Some of this cost-saving should be passed on to consumers, as a compromise for receiving a lower-quality and intangible product.
Infected Mushroom - Vicious Delicious

Infected Mushroom - Vicious Delicious

So how does Amazon’s MP3 store stack up? The top-selling album today is the recent album by Kings of Leon – “Only By The Night”.

Amazon is selling the CD for £8.98, and the MP3 album is £3.00. I think an album for less than the cost of a pint at your local is reasonable, and not a bad way to try out music from bands you’re interested in but not a huge fan of (yet).

“Vicious Delicious” by Infected Mushroom is a less tasty £6.99 though, which doesn’t make a huge amount of sense to me. Perhaps Amazon is using popular albums as loss-leaders, who knows? In any case, £7 for an MP3 version of an album seems too steep for the discerning consumer.

Amazon forces you to install a browser-based application, the “Amazon MP3 Downloader” to manage the download, but at least it works cross-platform so Mac users aren’t left out of the loop. I would prefer if it just sent a link to a .zip or .rar file but you can’t win them all, and I suppose Amazon wants a way to remind you to come back soon!

I’ll try to download some music when I get a chance, and see how it goes. In the meantime, I’m just pleased that another big player is having a crack at Apple’s dominance (I quite like Apple, but competition is good for us little people).




One response

6 01 2009
iTunes drops music DRM, life goes on as normal « the platform

[…] sense of inevitability comes from the recent launch of Amazon’s competing MP3 store, which I wrote about at the beginning of December. Apple’s move is really just playing catch-up to Amazon, it […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: